In a captivating and thought-provoking podcast interview, we had the pleasure of delving deep into the intriguing world of ethical travel with our guest, Jessica Quezada. A former member of the Marine Corps, Jessica has since transitioned into a new role as the founder of Liborisk. Liborisk is a groundbreaking travel community specifically designed for military personnel, a novel concept that breaks away from the norm.
Jessica's vision for LiboRisk is not confined to the parameters of conventional tourism. Instead, she aspires to create travel experiences that are much more profound, ones that leave a lasting impact on the traveler. These experiences are not only affordable and ethical, but they are also deeply rooted in the concept of wellness. They encompass more than just sightseeing or ticking off destinations from a bucket list. They involve immersing oneself in the culture, traditions, and lifestyle of the destination, fostering a deeper understanding and appreciation of the world around us. In Jessica's eyes, travel is more than a leisure activity; it is a pathway to personal growth, self-discovery, and holistic well-being.
Meet the Guest: Jessica Quezada
Jessica, a former Marine Corps service woman, shares her extraordinary journey that ultimately led to the establishment of Liborisk in 2019. Originally fueled by a deep-seated passion for travel and exploration, Jessica managed to transform this fervor into a successful business venture. Today, she lives in a creatively converted bus, a testament to her adventurous spirit. As a vocal advocate for her fellow service members, she encourages them to broaden their horizons and discover the wonders of the world. At the same time, she is fiercely dedicated to making ethical travel a reality for all, a commitment that is clearly reflected in the ethos of Liborisk.
🔑 Key Takeaways:
✔️Problems in Mainstream Tourism Industry: The conversation delves into the prevalent issues plaguing mainstream tourism, exposing overpriced and ethically questionable excursions offered by travel agents. Jessica's mission with Liborisk is to foster genuine, sustainable travel experiences that honor local cultures while educating travelers on critical issues, including the exploitation of both people and animals.
✔️Developing Liborisk Retreat Offerings: Liborisk's vision extends beyond typical travel packages. Jessica unveils plans to curate outdoor adventures, wellness programs, and cultural immersions that foster community building. Through strategic partnerships and logistical planning, Liborisk aims to provide affordable and transformative experiences for veterans and service members.
✔️Training Facilitators to Lead Ethical Trips: Key to Liborisk's mission is the meticulous training of facilitators. These individuals undergo rigorous preparation in line with the company's ethical standards, ensuring that each retreat aligns with Liborisk's values while maintaining exceptional quality and authenticity.
✔️Promoting Healthy Risk-Taking Post Military Service: Jessica advocates for a mindset shift post-service, encouraging healthy risk-taking and personal growth. Liborisk connects veterans through adventure travel, emphasizing wellness as a means to continue the journey of self-discovery and exploration beyond the military.
💡 Discussion Points:
- Discussing how travel can contribute to personal growth and self-discovery
- Understanding the concept of wellness and its relationship with travel
- Discussing the challenges and rewards of transitioning from military service to civilian life
- Exploring the concept of community building in the context of traveling
- Talking about the importance of cultural immersion during travel
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Resources:
- Find LiboRisk - https://libo-risk.com/
- Jessica Quezada Socials - https://www.linkedin.com/in/jessica-quezada-7161b21a5/
- S.O.S Podcast Social Media - https://paradedeck.com/creator/StoriesofService
