Pioneering Growth for Military Creators

LaQuita Monley Speakers
07/26/2023 2:51pm 5 minute read

Welcome to Laquita's Toolbox, a platform that delivers relevant content in the form of tools to empower entrepreneurs and military creators to elevate both personally and professionally. We believe that good is only good until greater is envisioned, and we aim to provide you with the resources and strategies to help you unlock your full potential and realize your boldest dreams.

Our mission is to help you achieve success on your own terms, whether that means building a thriving business, establishing a fulfilling career, or pursuing a passion project. We understand that the journey to success can be challenging, which is why we're committed to providing you with the tools you need to overcome obstacles, leverage your strengths, and achieve your goals.

Through our podcast, blog, and other resources, we bring you insights and inspiration from successful entrepreneurs, industry experts, and thought leaders. We cover a broad range of topics, from marketing and branding to finance and productivity, and we're always looking for new ways to help you grow and thrive.

So if you're ready to take your life and career to the next level, join us at Laquita's Toolbox. We're here to help you realize your full potential and achieve the success you deserve.

Meet Our Guest Speaker Andrew Appleton

In this episode of Laquita's Toolbox, we have the pleasure of meeting Andrew, the CEO and founder of Parade Deck. Andrew is a veteran marine corps, an entrepreneur, and a Christian with a passion for helping others. He shares his mission with Parade Deck, which is to help and amplify the voices of others, especially in the military community.

Andrew talks about how his experience in the military taught him the importance of networking and the power of community. He believes that building a successful career or business is all about building relationships with others and finding ways to add value to their lives. Andrew is dedicated to creating a platform where military creators can connect, collaborate, and share their stories with the world.

During the conversation, Andrew shares some valuable insights and tips for new creators who are just starting. He emphasizes the importance of doing research and understanding your intended audience. Andrew suggests that new creators should put out at least 30 episodes and study the analytics to find out what their audience wants versus what they don't want.

Andrew also talks about the importance of paying attention to what your audience is telling you, even if they don't comment or write a review. He suggests that creators should look at their analytics and pay attention to the time their listeners spend listening to their episodes. Andrew shares a personal experience where he discovered that 75% of his listeners were 65 years and above, which made him realize the importance of understanding his audience and creating content that appeals to them.

Towards the end of the conversation, Andrew talks about upcoming events and how interested parties can partner with Parade Deck. He encourages listeners to check out the Parade Deck website and sign up for their podcasts and events. Andrew is passionate about helping creators succeed, and he believes that the best way to do that is by building a community that supports and encourages one another.

In summary, Andrew's experience and insights are invaluable for anyone looking to build a successful career or business in the military community. His passion for helping others and creating a platform where military creators can connect, collaborate, and share their stories is truly inspiring. We hope you enjoyed this episode of Laquida's Toolbox and that you learned something valuable from Andrew's experience.

Highlights

Introducing Andrew Appleton, CEO and founder of Parade Deck, a platform for military creators to connect, collaborate, and share their stories
Andrew emphasizes the importance of research and understanding your intended audience for new creators, suggesting putting out at least 30 episodes and studying analytics to find out what the audience wants versus what they don't want
Andrew shares the importance of paying attention to what your audience is telling you, even if they don't comment or write a review. He suggests that creators should look at their analytics and pay attention to the time their listeners spend listening to their episodes.
Andrew talks about upcoming events and encourages listeners to check out the Parade Deck website and sign up for their podcasts and events

Key Takeaways

Joining a community or platform is only the first step. To see real growth and return on investment, it's important to engage and use the tools provided.
It's important to have clear expectations for yourself and your fellow community members. This can lead to more accountability and success.
When creating content, it's important to consider your audience and what they want. Pay attention to analytics and adjust accordingly.
Don't assume that your intended audience will automatically be the ones consuming your content. It's important to research and adjust your approach to reach the right people.
Building an app or platform takes time and careful consideration. It's important to listen to your community and build what they want, not just what you think they want.
Partnerships and sponsorships can be beneficial for both creators and companies, but it's important to find the right fit and ensure that there is value for both parties.