Why Streaming Matters - Streaming TV For Small Business

LaQuita Monley Speakers
07/21/2023 12:08pm 5 minute read

Mastering Streaming TV For Small Business

The conversation In Why Streaming Matters, between LaQuita and Zondra is packed with valuable insights for small business entrepreneurs. Zondra's emphasis on the importance of knowing oneself and one's core values in order to deliver a consistent message and attract the right audience is particularly relevant in today's media landscape. With so much information and messaging available, it can be easy to lose sight of one's own identity and values. Zondra's advice to sit in a quiet space and reflect on oneself may seem simple, but it is crucial for anyone looking to stand out and create a strong brand.

Another important point Zondra makes is the power of organic growth. In an age where social media numbers and metrics seem to be everything, it's easy to overlook the value of building a genuine following through consistent messaging and quality content. Zondra's own success story is a testament to the power of organic growth. She started with just 85 followers on one platform and has since grown to over 6,000 through her consistent messaging and dedication to helping others.

Zondra also stresses the importance of having a digital strategy and taking one's business seriously. Streaming TV is an untapped market that small business owners can tap into to create multiple revenue streams. However, this requires a mindset shift towards taking one's business seriously and creating a digital strategy that outlines clear goals and action steps.

Meet Our Guest Zondra Evans

Zondra Evans is a successful entrepreneur, the CEO and founder of Zondra TV Network, and an inspirational speaker. She was invited to the podcast Liquida's Toolbox to share her expertise on why streaming matters and how it can be beneficial for small business entrepreneurs.

Throughout the podcast, Zondra emphasizes the importance of knowing oneself and one's core values to attract the right audience. She believes that by understanding who you are and what you stand for, you can deliver a consistent message that resonates with your target audience.

Zondra's success story is based on organic growth through consistent messaging and quality content. She stresses that it takes time and effort to build a brand, and it is important to be patient and persistent. She shares her own experience of starting with only 85 followers on one platform and growing it to over 6,000 by consistently delivering a message that she believes in.

Zondra also stresses the importance of having a digital strategy and taking one's business seriously, especially in untapped markets like streaming TV. She encourages small business entrepreneurs to tap into this market and create at least three to four additional revenue streams for themselves.

Overall, this episode of Laquita's Toolbox is a must-listen for any small business entrepreneur looking to elevate their business and stand out in a crowded market. Zondra's insights and advice are practical, inspirational, and motivational. Her message is clear: know yourself, know your values, and be consistent in your messaging. By doing so, you can attract the right audience and achieve success in your business.

Highlights

In this podcast episode, Zondra Evans discusses the importance of knowing oneself and one's core values to attract the right audience. She notes that when we understand who we are and what we stand for, our message becomes consistent and people are drawn to us. This is because when we are authentic and true to ourselves, our message resonates with our target audience, and we can catch even those who we weren't trying to catch.

Zondra emphasizes the power of organic growth through consistent messaging and quality content. She shares her personal experience of starting with 85 people on one of the platforms and growing it to over 6000 through organic growth. She believes that consistent messaging and content that aligns with one's core values is the key to organic growth. It is crucial to focus on quality over quantity, and not to fall into the trap of buying followers or subscribers.

Having a digital strategy and taking one's business seriously is crucial, especially in untapped markets like streaming TV. Zondra talks about the importance of creating at least three to four additional revenue streams for small business entrepreneurs to scale and grow their business. She encourages entrepreneurs to tap into untapped markets like streaming TV, and to have a digital strategy in place to make the most of these opportunities.

In conclusion, this podcast episode provides valuable insights on the importance of knowing oneself, creating quality content, and having a digital strategy in place to succeed in untapped markets like streaming TV. By staying true to one's core values, delivering consistent messaging, and focusing on quality over quantity, small business entrepreneurs can tap into new revenue streams and scale their businesses.

Key Takeaways

The key takeaways from this podcast episode include the importance of knowing oneself and one's core values to attract the right audience, the power of organic growth through consistent messaging and quality content, the need for a digital strategy and taking one's business seriously, and the untapped potential of streaming TV for small business entrepreneurs to create additional revenue streams. By staying true to one's core values, delivering consistent messaging, and focusing on quality over quantity, small business entrepreneurs can tap into new revenue streams and scale their businesses.